2010 may be ending, but it merely marks the beginning of the burgeoning career of LifeThirst/Indie Extreme recording artist, Laura Kaczor. Momentum for Kaczor has been building since late fall with the release of her national debut CD, Love Enough. The results led to November and December seeing a surge in radio airplay and steep increases in event bookings, television activity and social networking. Along with continuing the effective radio promotion, initial marketing plans for 2011 will focus on television appearances, social network marketing, and concerts and conference events. Universal Music Christian Group/Fontana Distribution distributes Kaczor’s debut, a 10-song project produced by six-time Gospel Music Association Dove Award-winner, Don Koch. The CD first released digitally in March and physical product hit stores shelves on September 14, 2010.
Radio has been the driving agent for the Pennsylvania native’s increased visibility. “Invisible,” her second radio release from Love Enough, is closing the year with regular rotation on nearly 100 radio stations or networks (both reporters and non-reporters) across the country. For the week ending December 3, the single earned the #1 spot for CMW’s “On the Verge” and #3 on Billboard’s “New & Active” listings. With charts frozen until after January 1, “Invisible” is sitting just outside the Top 20 on Billboard and Top 25 for CMW.
“This has been an exciting fall run with Laura and the ‘Invisible’ single,” says Wendell Gafford of Creative Promotions, the promotions agency for the single. “We’ve been able to share both Laura’s music and her heart and both are resonating with programmers. As crowded as play lists are at every station, I think the success we’re seeing with Laura is directly attributable to her authenticity and transparency. The new year looks very bright for her.”
Kaczor supported her radio airplay with a series of interviews, events and television appearances. In addition to myriad in-studio and telephone interviews with radio stations, she appeared in concert and at conferences nearly a dozen times during fourth quarter. Appearances were coordinated to leverage potential in-studio and/or retail drop-ins. While in Atlanta in mid-November, Kaczor made stops at radio and at “Atlanta Live,” taping six songs and an interview for the two-hour daily show airing across metro-Atlanta as well as available via satellite.
The first weekend in November saw Kaczor holding a CD release concert and in-store appearance in her hometown area of Souderton, PA. The weekend promotion included interviews, giveaways, an in-store autograph appearance at Berean Christian Store, and a full concert at Pennridge Full Gospel Tabernacle in Perkasie, PA. The entire weekend was supported by radio stations WORD-FM and WBYN. No less than five area newspapers ran feature stories on the “hometown girl comes home” angle.
Fourth quarter web promotions comprised multi-week video placements on HearItFirst.com, a feature spot in MyCCM.com and three large e-mail marketing initiatives with iTickets.com, along with on-going Facebook posts and website updates. Currently, a “Buy One Get One Free” Christmas special is in effective on www.laurakaczor.com. The year is ending with a two-week Facebook ad campaign, linking to Kaczor’s Facebook “Fan Page.” The results from all of these efforts this year are strong digital sales and gross impressions in the multiple hundreds of thousands.
Entering 2011, the record label is focusing on continued radio growth, pushing for Top 10 status or higher early in the first quarter. Facebook advertising, blogging and a new emphasis on Twitter – including informative posts and contests – is expected to dominate the label’s social networking efforts. Supporting these endeavors is an active push for more national Christian television appearances for the telegenic Kaczor. All the while, both solo concerts and LifeThirst worship, evangelism conferences and/or Lift-Up U-niversity girls conferences (both of which she founded) dot the performance landscape for the artist. During her girls conferences, Kaczor addresses the timely issues of self-esteem, God’s definition of beauty, emotional healing and purity. More information on these events can be found at www.LauraKaczor.com.
Pennsylvania-born turned Nashville resident, Kaczor (pronounced, kuh-ZOR) is an accomplished recording artist, songwriter, worship leader and speaker with extensive performance credentials in both ensembles as well as a solo artist. A graduate of the University of Pennsylvania, Kaczor served as worship leader for Penn’s Campus Crusade for Christ and as a soloist in “Full Measure,” the university’s Christian a capella group. This led to a seven year role as worship leader in “Jesus Fest,” a quarterly northeast-region festival in that drew more than 1,000 youth and young adults from over 150 churches. Love Enough is a mixture of Adult Contemporary/Soft AC melodies with inspiring lyrics bathed in Kaczor’s beautiful Sarah McLachlin-esque vocals. Kaczor co-penned nine of the ten songs on the release with hit tunesmiths Don Koch, Brian White, Carl Cartee and Chad Cates.
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