BURBANK, Calif. – Jan. 9, 2015 – Valentine’s weekend at the multiplex will be Grey vs. Clay. Exploitation vs. innocence. “Unusual behavior” (why the MPAA’s rated “Fifty Shades” R) vs. thoughtful behavior. And a new trailer from OLD FASHIONED, aimed squarely at “Fifty Shades of Grey,” hopes to influence the outcome.
“This Valentine’s Day,” says the trailer, “leave the door open to two souls who take the time to discover not manipulation but healing.” “Sexy corporate mogul” appears onscreen and a red line strikes through the words. Scenes then contrast the opposing stories: fantasy wealth and a contract to inflict pain . . . or two down-to-earth, relatable people with failed romances, now finding their way to real love.
Watch the New “Unusual” Movie Trailer for “Old Fashioned”:
“It surprises me, honestly—in a culture claiming to advance female independence and equality—that so few powerful voices raise questions about ‘Fifty Shades,’” Nathan Nazario, producer of OLD FASHIONED said. “Behind the rating euphemism ‘unusual’ lies a crippling cultural fear or unwillingness to say any act is potentially harmful.”
Rik Swartzwelder, OLD FASHIONED writer, director, and lead actor (playing Clay Walsh) questions “Fifty Shades” long-term effects. “What happens when ‘harmless fantasy’ plays out in the real world—in young lives unsure of what lasting love looks like, much less how to get it?” he asks. “Unquestionably, the stories our culture lifts up influence young audiences.
“It’s not about boycotting or creative restrictions,” Swartzwelder added. “Audiences merely deserve a choice, an alternative view of love and romance—something more than objectification.”
Swartzwelder’s script sprang from conversations with fellow singles, he says, struggling to pursue “God-honoring” and long-term love in a world fixed on short-term pleasure. For Swartzwelder, Valentine’s Day weekend comes down to a question. “In your heart,” he asks, “what do you want to believe about true love?”
In other news, Pure Flix, the studio behind the GOD’S NOT DEAD blockbuster, acquired OLD FASHIONED home entertainment rights. “We partner with movies that stand for more than the latest bestseller,” David A.R. White, Pure Flix Entertainment co-founder said. “OLD FASHIONED can expect strong interest because it taps into a universal human longing.”
The OLD FASHIONED soundtrack, facing a February 10 release, comes via Milan Records, a label distributed through Warner Music Group. The album features titles by Roz Bell (Feel Like Home), Josh Schicker (No Place Like You), Fred Haring (Ain’t Where I Used to Be), Scott Krippayne (While The Days Are Young) and many more. Kazimir Boyle’s original score, a blend of minimal and orchestral pieces, accompanies the characters’ journey of discovery.
OLD FASHIONED features Elizabeth Ann Roberts (Criminal Minds, Southland, CSI) and Swartzwelder (THE LEAST OF THESE, WAR PRAYER).
The film also features Dorothy Silver (SHAWSHANK REDEMPTION, THE MOTHMAN PROPHECIES),Tyler Hollinger (BLACK DOG, RED DOG, TRUST ME, I’M A LIFEGUARD, Taxi Brooklyn, What Would You Do?), LeJon Woods (HOMEMAKERS, TOMORROW YOU’RE GONE), Nini Hadjis (CROSSEYED DINNER THEATER PRESENTS!, FOCUS ON ME), Maryann Nagel (INTO THE STORM, TRUE NATURE), Joseph Bonamico (Miami Vice, The Light of Day, Unsolved Mysteries), Lindsay Heath,Anne Marie Nestor (TURBINE, One Life to Live, The Onion News Network) and Ange’le Perez.
OLD FASHIONED is produced by Swartzwelder’s Skoche Films, Nazario of Motion Picture Pro Studios, Dave DeBorde and Nini Hadjis. Freestyle Releasing distributes. WTA Services LLC served as the Producer Representative in the negotiations.
For interviews, contact: Michael Conrad Michael@Lovell-Fairchild.com 214-616-0320
To learn more about OLD FASHIONED, visit: OldFashionMovie.com
For press materials, visit: OldFashionMovie.com/Pressroom
About Skoche Films
Skoche Films is an independent motion picture development company dedicated to crafting cinematic narratives that entertain, challenge and inspire. For additional information on Skoche Films and its properties, please visit the official website at www.skochefilms.com.
About Motion Picture Pro Studios
Motion Picture Pro Studios is a production and creative services company specializing in film, television and entertainment. For more information on Motion Picture Pro Studios, visit motionpicturepro.com.
About Freestyle Releasing
Freestyle Releasing is a full service, theatrical, motion picture distribution company that helps independent companies, major studios and mini-major studios exhibit their films in first-class theatrical releases. The founders and principals of Freestyle Releasing, Mark Borde and Susan Jackson, are motion-picture industry veterans. The Freestyle platform is an anytime-anywhere capability in the viewer’s choice of medium, a positive digital viewing experience on any device in any location. www.freestylereleasing.com
Pure Flix Entertainment
Pure Flix, based in Scottsdale, AZ, is the largest inspirational film studio in the world and has produced, acquired, marketed, and distributed nearly 100 faith and family-friendly properties. With a mission to transform culture through values-based entertainment, Pure Flix is an industry leader in creating high quality inspirational feature film content. www.pureflix.com
The Milan Entertainment music label has major distribution through Warner Music Group. Founded in 1979, Milan released soundtrack albums such as Ghost, Mulholland Dr., The Usual Suspects, Pan’s Labyrinth, Dexter, The Place Beyond The Pines, Nebraska, Chef, In recent years, Milan’s work with exciting contemporary composers includes Cliff Martinez, Clint Mansell, Nick Urata, tomandandy, Fall On Your Sword, Jeff Grace, Max Richter, Tyler Bates, Dickon Hinchliffe, Mike Patton and David Wingo.
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