The film jumped to No. 1 in its second weekend after pulling in an estimated $9.4 million Friday through Sunday from a modest 1,526 locations, according to early figures. If Labor Day estimates hold, the film will reach an estimated domestic total of nearly $28 million by the end of Monday.
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“War Room,” released by Sony Pictures Entertainment’s TriStar label, cost $3.5 million to make. The film follows a woman who turns her closet into a “war room” in order to regain her spiritual footing in a quest to save her rocky marriage.
It is the latest from the Kendrick brothers, Alex and Stephen, and is Sony’s fifth collaboration with the duo, who were also behind the 2008 Christian box-office hit “Fireproof.” That film cost just $500,000 to make but collected $33.5 million at the domestic box office.
“Though we increased our print count a bit, it’s still not as wide as some of these other releases — and to have this sort of result is just stunning,” said Rory Bruer, Sony’s head of distribution. “I think it truly shows the Kendrick brothers really know how to speak to audiences in a way that resonates.”
The box office success of “War Room” is not surprising, as faith-based films have become large draws for religious moviegoers. Last year’s “Heaven Is for Real,” also a Sony release, grossed $91.4 million at the domestic box office after costing $12 million to make.
“I think the faith-based films genre has expanded greatly over the last few years,” Bruer added. “It’s certainly a business we are strongly committed to and embrace.”
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Website // www.WarRoomTheMovie.com
Facebook // www.facebook.com/WarRoomMovie
Twitter // www.twitter.com/WarRoomMovie
YouTube // www.goo.gl/GD9zFa
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